Arbejde Marketing Manager for the My LEGO Team Syddanmark LEGO SYSTEM A/S - jobtilbud

stillingsbetegnelse: Marketing Manager for the My LEGO Team

Are you an experienced marketing professional, who knows how to entice consumers on a personal level? And can you drive loyalty and engagement? Then join the My LEGO Team for an opportunity to deepen kids’ relationship with the LEGO Brand and share that strategy on a global level. Set a winning recruitment strategy You will join the new My LEGO Project, which is creating a 1-to-1 experience that ties together all digital LEGO Experiences, giving state-of-the-art social and personal experiences to LEGO Consumers across all touch points. As Marketing Manager you will create and deliver a global My LEGO Recruitment strategy, as you answer how we can use the My LEGO Experience to attract children 7-12 as members. You will also support the strategy and execution of the My LEGO launch plan. To do so, you: Cooperate closely with local Marketing Managers to set membership targets and provide campaigns to reach them Support the development and positioning of My LEGO Experience as a marketing platform within itself, working with local Marketing Managers, Product Groups and Business Units Measure effectiveness of My LEGO Recruitment campaigns, sharing progress, learnings, insight and data with relevant stakeholders Support creation and ownership of the My LEGO Brand definition and get involved with the 1-to-1 marketing and communication effort after go-live Ensure local market support and integration and deliver compliance within the "marketing to kids" arena. Face digitalisation through an invitation to play You will become a valuable member of a team that is developing the LEGO Way of doing 1-to-1 marketing. In the My LEGO Team, we are facing the digitalisation challenge head on. This means working across functional and geographical borders as we take ownership of a new LEGO Owned platform brand. We take pride in being at the digital frontier, working in a supportive, collaborative environment that is sure to listen to your suggestions and help you reach your full potential. We are passionate about the impact of play, and the My LEGO Platform is an invitation to keep playing. Experienced marketing professional who can drive membership upwards The challenge here is to tailor the strategy to a local level and sell it in, while integrating your strategy carefully into the other marketing processes within the LEGO Group. In order to do this, you: Hold 5-7 years of marketing experience - and ideally 2+ years working with CRM in a 1-to-1 marketing function, gaining strong knowledge of CRM and personalised strategies and disciplines Have a proven track record of driving a membership base upwards in a marketing role where recruitment to a loyalty or membership scheme has been a primary objective Are autonomous and able to work independently, just as you know how to bring people together through personal impact and energy Can navigate in the global LEGO Matrix organisation through excellent interpersonal skills and clear communication Speak and write English effortlessly Develop your career in the global LEGO Family In the LEGO Group we succeed together. Here, you will be part of a global family where you can use your creativity and enjoy a fun working environment across the LEGO Community. We look very much forward to reading your application and please remember to attach your application and a current CV. Apply: We do not have application deadlines on any of our positions. We take candidates into the recruitment process continuously and close the position down once we have found the right candidate.

Arbejdsgiver Navn: LEGO SYSTEM A/S

Arbejdsgiver telefonnummer: 79506070

Job kort beskrivelse: Arbejde inden for reklame og marketing

land: Danmark

region: Syddanmark

Kontrakt varighed: Fast

Kontrakttype: Fuldtid

krævede uddannelse: Ikke angivet

Kilde til jobtilbud: AMS, Offentlige arbejdsformidlinger, Danmark


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