stillingsbetegnelse: Optimization Lead / Digital Analyst

jobbeskrivelse:
The main activity as an Optimization Lead / Digital Analyst is to facilitate the test process for A/B and Multi Variate testing for various stakeholders. Based on analytical insights, you will identify areas for improvement in line with the stakeholder’s strategy and targets. The position we offer As an Optimization lead in Nordea, you will be a part of the Web Analytics unit, which is supporting all the online channels. The unit consists of 6 highly passionate people, across two countries, which has a strong team spirit and a focus on delivery. It is a fast paced, versatile role where it is crucial that you are able to multi-task and manage multiple projects at the same time. Web Analytics helps stakeholders across the Nordea group to collect, process and utilize data on online customer behaviour. Throughout the organisation there is an increasing focus on online channels being measured and optimized, therefore the ideal candidate is a self-driven problem solver, who is able to think outside the box, both in terms of the technical perspective when tests are created, but also to ensure that the boundaries are constantly moved for how we can improve customer experience. You will be leading the process for online optimization towards your key stakeholders, which includes providing pre- and post- analysis for tests, and recommend areas which can be improved. You will be responsible for training sessions on online Optimization, teaching the principles of A/B testing / MVT, and the statistical methods behind it. As a person, you are able to communicate clearly and present your ideas and insight in an organized and coherent manner. Experience has made you a strong believer in Optimization and thus understands the importance of being able to prove your results. If necessary, you are ready to stand up and challenge the internal business units when providing advice on measurement strategies or how to improve online performance. On a longer term it will be your responsibility to expand your stakeholder network, and ensure that all of Nordea’s online areas are able to benefit from optimization services. This is a unique opportunity for a person, who has strong experience in Optimization, and has seen the limitations of what is traditionally possible with testing tools. We have taken it to the next step, and our services comes with development and design resources, which means existing boundaries can be challenged and changed. Other Responsibilities: • Expand and drive the Optimization area •Set the strategy and vision •Negotiate, identify and manage vendor relationship •Educate, communicate and define best practices based on continuous results •Identify and drive cross team collaboration with stakeholders •Act and assist the rest of the Web Analytics unit on support, analysis, insight, data collection etc. The qualifications you need The right candidate has significant previous experience from an agency and/or a business, where the daily work has evolved around online optimization, with the purpose of increasing conversions, and where it has been required to navigate on all levels of an organisation. Preferably you have a background in IT, either as developer or with focus on usability, perhaps with experience in front end development. While development is not the key focus, an understanding of HTML, CSS, JavaScript is necessary to succeed in the role. Past experience has granted you superior knowledge of one or more Optimization tools, such as: Webtrends Optimize, Optimizely, Maxymiser, VWO or Adobe Test & Target. Additionally you have either worked dedicated as a Web Analyst before, or are well versed in web analytics platforms such as Webtrends, Adobe Analytics, Google Analytics or similar and such tools has been the starting point of your focus around testing. You are fully fluent in English verbal and written, and it is a plus if you speak one or more Nordic languages. You are comfortable in all aspects of MS Off

Arbejdsgiver Navn: NORDEA BANK DANMARK A/S

Arbejdsgiver telefonnummer: 70333333

Arbejdsgiver faxnummer: 33700466

Job kort beskrivelse: Systemanalytikerarbejde

land: Danmark

region: Hovedstaden

Kontrakt varighed: Fast

Kontrakttype: Fuldtid

krævede uddannelse: Ikke angivet

Kilde til jobtilbud: AMS, Offentlige arbejdsformidlinger, Danmark