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reference: 4935891

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lastModificationDate: 1548421089386

stillingsbetegnelse: Consumer Analytics & Implementation Manager

jobbeskrivelse:

The job

The key purpose of this role is to support in accelerating Carlsberg’s use of consumer data and to support in the embedding of strategies that impact all of Carlsberg

 

For this role, we expect the ideal candidate to: 

• Support the ongoing development and rollout of the Global Consumer Data Strategy, including strategies for data capture and data use
• Ensure and support data protection compliance through the development of protection, security and digital operation policies
• Manage the day-to-day global marketing and advertising tech stack (ad servers, DMP, CRM, Google tools, digital verification tool), and support local adoption
• Support the build and testing of the audience targeting framework
• Collaborate and support media, digital and SME in insights sharing, and global alignment
• Consult with brand, customer and other teams to understand data needs and translate into analytics requirements
• Support the rollout of the media KPI framework with ongoing optimisation

 

Your profile

The ideal candidate is a team player, with excellent interpersonal skills and the ability to communicate with technical audiences as well as marketing and senior management. You adapt quickly to changes and work well in a matrix organisation. 

You’re also meticulous, detailed oriented and have experience in defining and implementing data initiatives with a strong technical background in analytics, tagging and audience creation. 

This position is based in Copenhagen and reports to the Global Director, Data Strategy & CRM.

 

Your technical experience in brief

• Experience in digital data in a global FMCG business is an advantage
• Expertise with analytics, reporting and visualisation tools
• Knowledge of DSP/SSP ad tech, and digital verification tools
• Strong project management skills and the ability to drive strategic planning and tactical execution
• Experience in rolling out global frameworks to a multitude of markets
• Minimum 6 years in Digital Analytics, Data Strategies or Marketing & Ad Technology

 

What Carlsberg offers?

At Carlsberg the focus on digital is anchored at the executive level. As a Digital Analytics & Implementation Manager, you will be a core member of the Global Marketing Capability Team and key to driving visible changes throughout the organisation.

 

You will also be working in an unique culture that has existed since the beginning in 1847, with the rich heritage of giving back to society, infused at the core of the organization. The working environment is characterized by proudness, passion and “Our Purpose” of brewing for a better today and tomorrow.

 

Interested?

Please apply online before 13 February 2019 - only online applications will be considered.

 

 

A Multinational Company with a Proud Local Heritage

With over 42,000 employees, Carlsberg Group brings a strong local presence to

40 different markets in Europe and Asia.

We are constantly developing our business to bring the best products possible to

consumers around the world and it is important for us to be a successful, professional

and attractive workplace.

numberOfPosts: 1

jobCategoriesCodes_0: http://data.europa.eu/esco/isco/C1222

abstractJV_contact_0: Please apply using one of the specified channels

positionTypeCode: directhire

contractTypeCodes_0: fulltime

Arbejdsgiver Navn: CARLSBERG BREWERIES A/S

source: DK-STAR